New resources for Monchique to encourage tourists to stay longer and invest locally
New maps: things to do, places to walk, where to sleep and who to meet to really get to know the gems of Monchique.
There is so much to offer tourists interested in the natural environment, in rural culture, in community, in adventure sports, in getting away from the stress of the big city and recharging the batteries. However, many of these treasures remain hidden. There is incredible potential for ‘eco’, ‘rural’ or ‘sustainable’ tourism and yet it remains largely untapped.
The challenges for developing a sustainable tourism offer:
1. Noone knows what Monchique has to offer
2. People think that Monchique means Foia
3. Tourists do not stay in Monchique
4. Unemployment is high, especially amongst young people
There are small glimmers of change, however:
Unfortunately the business ideas workshop on Wednesday did not happen. It feels like in Portugal people do not like to commit to something in advance, but rather like to just turn up. Anyway, here is the complete list which the visitors of the Novas Direcoes Exhibition have contributed to for business ideas for Monchique additionally to some of the ideas we had already:
Developing a product brand for Monchique
The idea of a unified brand is not the right solution for an open marketplace unless the producers decide to sell under a collective name, which at present is not the plan.
An alternative solution is to first create a quality mark that identifies the high quality products from the Monchique area. The mark will demonstrate Monchique as a place that is serious about their products. It will establish a sense of pride and commardary amongst Monchique people. Managed properly this will act as a beacon for the area driving visitor numbers as well as sales once people are in Monchique, whilst allowing each producer to stand as an individual and present their products to suit them.
Secondly for the Medronho producers the proposed solution is to create categories or group the medronhos by type. This will mean in-store buyers will quickly be able to identify the medrohno that is most suited to their tastes. As a development outside Novas Direcoes all the content is not included on this site but you can follow the alternative Products of Monchique journey here.
Viele kleine Leute, die viele kleine Dinge tun, verändern die Welt.
Love the label idea for Monchique products and the postcards, new views. Please tell the E.C. to allow local coordinators too! Well done!
I enjoyed this exhibition. Really good ideas. Love the maps and products of Monchique. 🙂 Well done guys!
Well done – some really good ideas.
Excellent work. Maps extremely useful for Monchique. Great ideas. Good show guys!
Excellent ideas. Just what Monchique needs. Well done! So come on ‘camera’ don’t let this hard work go to waste.
Good example of Monchique Architecture.
You´ve done a great contribution to Monchique. A beautiful refreshment!
INNOVATION AND ENTERPRISE
Monchique is rich with potential! Since we have been here, we have spent time with local people and asked them what they think Monchique needs in order for it to become a tourist destination in its own right. We have also had many ideas of our own as we have experienced Monchique with new eyes – as tourists and also as residents. We know what tourists want, what Monchique currently provides and can see where the gaps are.
In this space, we have written the ideas that we have come up with for new businesses / enterprises for Monchique. We hope that these ideas spark someone from Monchique to turn these ideas into reality and transform these little seeds into successful businesses.This is also the place to add your own ideas for Monchique. Please don´t be scared – write anything you think would make a good business, anything you think can be developed. Also come to our enterprise workshop, Wednesday 14th December from 6-8pm in this space to explore these ideas further.
Let´s see what comes out of this….
NOVOS NEGÓCIOS para o turismo de Monchique
Monchique é rico em potencial! Desde que cá chegamos, passamos muito tempo com pessoas da terra e questionamos o que é que eles acham que Monchique necessita para se transformar num destino turístico por si próprio. Também tivemos algumas ideias nossas á medida que fomos conhecendo Monchique com um novo olhar – como turistas, como residentes. Sabemos o que o turista quer, e o que Monchique actualmente providência, e descobrimos algumas falhas neste parâmetro.
Neste espaço de tempo, escrevemos as ideias que nos surgiram para novos negócios/ empresas para Monchique. Esperamos que estas ideias possam iluminar alguém de Monchique para transforma-las numa realidade e que estas pequenas sementes se colham para criar um negocio de sucesso.
Este é também o local para contribuir as suas próprias ideias para Monchique. Nada tenha receio- escreva tudo o que possa contribuir para um novo negocio , tudo que considere que
possa ser desenvolvido.
Vamos ponderar as possibilidades….
Venha ao nosso workshop empresarial na quarta-feira dia 14 de Dezembro a partir das 18.00h até ás 20.00h neste espaço para
explorar estas ideias a fundo. Inscreva-se na recepção no résdo-chão.
Process and research, you best have a look at Fee’s relvinhas.wordpress.com blog under the veredas category.
What have we achieved?
This wall shows the journey the 14 participants on the Leonardo project have been on during the last 12 weeks. Each participant has their own space to represent their time in Monchique in their own way. As well as the creation of the maps and resources for Monchique that you see in the rest of the exhibition, there have been a number of surprising and exciting developments that happened during our time here. These include:
What’s next? As a result of being in Monchique:
This experience has had a deep and positive experience on many of our lives.
O que nós alcançamos?
Esta parede demonstra como foi o percurso de 14 participantes do projecto Leonardo durante as últimas 12 semanas. Cada participante tem seu próprio espaço para representar como passou o seu tempo em Monchique. Além da criação dos mapas e recursos para Monchique que você vê no resto da exposição, houve uma série de desenvolvimentos surpreendentes e emocionantes que aconteceram durante o nosso tempo aqui. Estes incluem:
Gostaríamos de agradecer a todas as organizações e indivíduos que fizeram o nosso tempo em Monchique tão especial.
E o futuro? Como resultado de estar em Monchique:
Esta experiência, foi uma experiência profunda e positiva em muitas de nossas vidas.
At the two partnering organisations, Quinta das Relvinhas and Alternativtour the group achieved the following:
QUINTA DAS RELVINHAS
-Clear and reorganize the outbuildings and gardens
-take off the roof of the old goat house
-repair the walls of old goat house
-prepare vegetable garden / terraces
-build a river with stone bed
-make old water pipe system run again
-build donkey house and bought a donkey!
-write business plan and planned for a new website
-lists and plans for further investments and tasks
-loads of garden work
-fix the house wall and gravel the drive
-shopping, cooking and organise guest feeding
-organising cooking and cleaning rotas
-make a stream and steps to the lake
-planned the interior renovation
-researched other hostels and presented them
-come up with new visions and plans for the Quinta
– Help with the guided walks to Foia and Picota
– Assist the development of the Adventure Park
– Build a platform for the paintball arena
– Build platform for main entrance area
– Build main fixing nets
– Clear the land
– Build dry stone walls
– Help develop new walking maps (presented here)
– Help promote his business to clients in Longevity